Because digital technology is now ubiquitous in our daily lives, understanding consumer habits and attitudes, and measuring marketing levers, cannot be done without taking digital into account. This necessitates constant innovation and rethinking of our solutions to address emerging challenges.
iligo is particularly recognized in the field of innovation, as the agency has been Awarded at every edition of the Studies & Innovations Trophies since their creation in 2016 and in all categories, receiving 15 awards particularly for protocols with Google, Twitter, Publicis…
Our research solutions
(Innovation, Communication, Consumer Research)
#1 CONSUMER RESEARCH
Solutions for better understanding consumer habits and attitudes, both in their behavior and actions. An approach to then better position your offering in relation to your target market.
#2 COMMUNICATION RESEARCH
Solutions for better measuring the impact and influence of marketing levers, ranging from measuring touchpoints to digital and even emotions. An approach to better measure investments in a world where ROI is becoming essential.
#3 INNOVATION RESEARCH
Solutions for measuring the potential of product and service innovations for brands and organizations. An approach to support them in a process of evolution and innovation.
OUR CLIENTS
Our latest studies and barometers
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Outdoor advertising and retail media: iligo studies shed light on the effectiveness of multi-format
How to measure the contribution of complementary advertising formats? Tuesday, October 13
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iligo x Fourth Estate: who are the real readers of independent media?
What are their profiles, their reading habits, and their relationship to information?
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iligo at the IREP Forum: From SEO to GEO, understanding the new uses of AI
How do users query generative AI? And what are these new
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iligo supports Castel Frères in the evolution of wine, alcohol and no/low consumption practices
Consumption habits are changing, and with them the French relationship to alcohol.
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iligo at CITY TALK Sport by DOOHYOULIKE: measuring the effectiveness of Indoor DOOH
What factors explain the performance of DOOH Indoor in gyms?
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iligo X SRP: measuring the contribution of Publishers brands
What happens when you add a Publisher brand to a media plan? The 22nd