CONSUMERISM
IMPACT PACK™ / INNOIMPACT™
Measuring the perception of new packaging in real-world situations
A solution developed in partnership with Marketing Scan, a product testing specialist, allows you to measure the potential of your packaging on your consumers and gather their feedback. This solution, implemented in real-life shopping situations to ensure data is consistent with consumers' everyday experiences, enables brands to quickly gain key insights into product marketing.
IMPACT ONLINE PACK™
Measuring how your actual customers perceive online packaging
Still in partnership with MarketingScan, the solution combines agility and precision. Agility because, by recreating store shelves at a human scale, consumers can view the packaging options and then evaluate them individually. Also, because by reducing logistics, the solution delivers rapid results with a controlled budget. Precision, because MarketingScan's database allows you to reach real buyers of the products, regardless of market penetration.
In fact, this solution opens up a significant number of research possibilities… Do you want to know what consumers think of your packaging? Or are you hesitating between several options? Solutions exist!
MEDIA CONSUMPTION
THE MULTI-SCREEN USAGE BAROMETER™
A semi-annual barometer analyzing the perception, uses and evolution of the relationship of the French to new screens and connected technologies.
The proliferation of screens and moments of connection leads us to question the new relationship the French have with technology. The technological devices available to the French are no longer seen as competing but rather as being used in an optimized and complementary manner.
To better understand these developments, iligo established the Multi-Screen Usage Barometer. The first installment, launched in March 2011, focused on tablets. This initial report was followed by three new semi-annual barometers: Connected TV and Social TV in October 2011, and interaction between media and different screens in October 2012.
COMMITMENT INDEX™
A concise and exclusive measure of commitment.
How can we measure and quantify the link between an individual and a brand, a media outlet, or even a practice? Convinced that engagement cannot be reduced to a single criterion, iligo developed the Engagement Index. A hybrid measurement combining rational and emotional criteria.
Tested since January 2011 through both quantitative and qualitative protocols, the Engagement Index has been implemented in more than twenty cases. This database allows for the drawing of general conclusions regarding the explanatory variables of engagement.
