iligo study: The French and smartphone advertising
Through its "Perspectives on the Contemporary Consumer" research series, iligo investigates the consumption habits of the French. This installment focuses on the French and advertising on their smartphones.
Since the arrival of smartphones on the market, advertising-based funding for free apps and services has become the norm. Ads currently appear when apps are opened or during use, in the form of banners or videos. This business model is booming in English-speaking countries. This phenomenon is expected to have a significant impact on the French market, where half of mobile users already support it.
How is this marketing method perceived? What are the expectations of the French regarding these advertisements?
To better understand the views and expectations of the French, iligo proposes to take stock of the trends observed.
Read the press release from the study.
