iligo launches a measurement tool for editorial content: the Content Score

As early as 1971, Herbert Simon, who later received the Nobel Prize in Economics, stated that "in an information-rich world, the abundance of information leads to the scarcity of another resource: scarcity becomes what information consumes. What information consumes is quite obvious: it is the attention of its recipients." To capture this over-demanded attention, the media seek ways to make themselves attractive.

A UNPRECEDENTED SCORING EDITORIAL CONTENT BASED ON ATTRACTIVENESS AND QUALITY

Media outlets are competing to offer new, more original and engaging content in order to stand out and capture attention. However, there is currently no simple, standardized way to compare how consumers perceive these formats.

Continuing a process initiated with DOOH stakeholders, iligo has developed the Content Score, a scoring The evaluation of content is based on five standardized indicators that measure its attractiveness and quality. scoring will continuously feed a benchmark to compare content according to various criteria. Finally, the scores obtained can offer additional insight into the results of any campaign reports.

For more information on Content Score, please see the article published in OffreMedia: here.