Digital signage is well received in train stations, according to a study by iligo for MediaTransports-Pôle Gares.

iligo was commissioned by MediaTransports' Stations division to conduct studies on the perception of digital signage in train stations. These qualitative studies (eye-tracking and interviews with station users) and quantitative studies (survey of 1,004 respondents) have since been supplemented by a continuous system for measuring the advertising impact of campaigns: the DigiScore barometer. The first results were published by MediaTransports this week.

For more information (article from the advertising correspondence of April 26, 2012): https://www.iligo.fr/CP/CP27042012.pdf