Analysis of the car buying journey
On the occasion of the World Motor Show Taking place in Paris from October 1st to 16th, 2016, CB News publishes an infographic analyzing the car buying journey, extracted from the study. Overdrive by iligo.
What do new car buyers do before making a decision? How does one buy a car? That's what Mondadori Advertising asked iligo, via the Overdrive study. The study explores the influence of a marketing ecosystem on the car buying journey composed of 46 contact points.
The results of this study show that the salesperson remains the key element in this four-step buying process. However, the role of the media, and in particular that of the specialized automotive press, remains very influential.
