The public is honoring the Abbé Pierre Foundation with out-of-home advertising. This is on the occasion of the 44th^th edition of the Grand Prix for Outdoor Communication organized by the’UPE, Iligo once again called upon its proprietary panel to award the Public Prize. This year was marked by solidarity, with the victory of the "Exclusion doesn't exclude anyone" campaign by the Altmann+Pacreau agency for the Abbé Pierre Foundation.

While last year The public had previously awarded its prize jointly to the City of Paris and Road Safety; this year, they were clearly moved by these three visuals created by the agency. Altmann+Pacreau for his first collaboration with the Abbé Pierre Foundation. A campaign centered around solidarity, arousing strong empathy and drawing the reader in. A gesture of humanity and an awareness successfully illustrated.

Small but big enough to climb onto the second step of the podium. For this new episode of the saga by BETC, THE Evian babies see life in a big way. So big, in fact, that they still enjoy impeccable reputation and strong public popularity. Finally, in third place, the public overwhelmingly chose the campaign "« Love exists » of the association AID by TBWA Paris. A campaign that...It raises awareness and awakens the collective consciousness through a textual visual that is as poetic as it is impactful..

The survey was conducted with a sample of 547 individuals aged 18 to 64, representative of the French population in terms of age, sex, socioeconomic status and region, during an online survey on Friday, February 9, 2017.

As for the Grand Prix, this one goes to McDonald's (TBWA Paris) and its "« open until midnight or later«"A campaign under the banner of creativity, poetry and magic for the opening of a new service. That's also the power of OOH.

The list of achievements of this Grand Prix for Outdoor Advertising, The Grand Prix, organized by the Union of Outdoor Advertising (UPE), was unveiled in Hamburg on Friday, February 9, by Matthieu Elkaim, creative director of BBDO Paris, president of the GPC jury, and Jean-Charles Decaux (JCDecaux) as part of the rotating presidency of the Grand Prix.

Find the full list of winners on CBnews.