impact Tag

18/06/2015

in News

Chameleon: the first comparative study of TV and online video effectiveness by iligo

Last Thursday, the agencies iligo and Vivaki Advance presented the results of their Chameleon study on the impact and effectiveness of

iligo is a research agency dedicated to understanding consumer behaviour and measuring the impact of marketing levers.

Latest articles

Retail Media: more present, more engaging, but still awaited by consumers regarding its usefulness
IREP Forum «GEO, the new paradigm: what are the challenges, what measures?»
Rethinking studies in the age of AI: current status and outlook (iligo)
A hackathon focused on agentic AI: a day to build together at iligo
Buying on AI advice: a habit that is taking hold

The iligo Newsletter

I agree to receive your newsletter by email. You can unsubscribe at any time using the link in each newsletter.

Fields marked with * are required.
The information collected is stored for the purpose of sending the newsletter via the Brevo. In accordance with the GDPR, you have the right to access, rectify and object to the processing of your data by writing to contact@iligo.fr or by consulting our privacy policy.

Careers
Legal notice
Terms of Use
Privacy Policy
Cookie Policy

The iligo Newsletter

I agree to receive your newsletter by email. You can unsubscribe at any time using the link in each newsletter.