Because digital is now part of every aspect of our daily lives, understanding consumer habits and attitudes and measuring marketing levers cannot be done without taking it into account. This means constantly innovating and rethinking our solutions to address new challenges.
iligo is particularly recognised for innovation: the agency has won an award at every edition of the Trophées Etudes & Innovations since they were launched in 2016 and in every category, receiving 15 awards including for protocols developed with Google, Twitter, Publicis…
(Innovation, Communication, Consumer Research)
Solutions to better understand consumer habits and attitudes, both in who they are and in what they do. An approach that helps brands position their offer more effectively in their target market.
Solutions to better measure the impact and influence of marketing levers, from touchpoints to digital, including emotions. An approach to measure your investments more accurately in a world where ROI has become essential.
Solutions to measure the potential of new products and services for brands and organisations. An approach that supports them throughout their evolution and innovation process.
2nd edition of the Gen-IA (Generation AI) Barometer by iligo in partnership with
75% of French people are aware of the metaverse, but only 10% claim to use it…
DOOH indoor: proximity at the service of advertising effectiveness. On the occasion
How to measure the contribution of complementary advertising formats? Tuesday, October 13
What are their profiles, their reading habits and their relationship with information?
How do users query generative AI? And what are these new