Media Agency of the Year: The Advertising Agency Award by iligo
On Monday, January 16th, the 4th edition of the France Media Agency of the Year 2017 awards ceremony, organized by Offremedia, took place. A record number of 35 applications were submitted by 7 groups and 28 agencies, all aiming to be among the 8 prizes and 3 categories of the 2017 awards.
iligo was represented by its president, Olivier Goulet, to present the Advertising Agency Award. The survey conducted by iligo saw 229 respondents from media agencies give 1318 ratings on 8 criteria: quality of reception, listening skills, attentiveness, original overall approach, creativity, innovative tools, knowledge of the offering, and data processing and integration.
The Advertising Agency Awards was therefore awarded KR Media in the Media agency category, CoSpirit Mediatrack for the Challenger, and iProspect in the Pure Player category.
This evening, held in the prestigious Maison de la Chimie, concluded with the presentation of the prize.’Media Agency of the Year France 2017 by Offremedia à Starcom (Media agency), Screens & Media (Challenger) and iProspect (Pure player agency).
Find the full list and the photos from the evening.