iligo Barometer: The French and Social TV – 3rd edition
Television channels have recently launched numerous initiatives around Social TV. TF1's "Connect" and M6's "Devant ma TV" are just a few examples of applications that enrich the television experience for French viewers.
Since October 2011, iligo has added to its semi-annual Multi-Screen Usage Barometer a section dedicated to Social TV, analyzing over time how the French perceive and practice Social TV.
What is the current state of French practices? Are the uses of Social TV likely to grow? What is the French public's view on recent initiatives by television channels regarding Social TV?
This 3rd edition of the Social TV Barometer is an opportunity to take stock of the trends observed.
Read the press release
To further investigate the territory of Social TV, iligo partnered with Sciences Com Audencia Group Nantes to conduct a qualitative study of Social TV. Through observation of the social web and in-depth interviews with around twenty Social TV contributors, the study paints a portrait of "TV Socializers" and offers an initial typology of Social TV.
We invite you to discover the results of the "TV Socializers" study next week.
