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iligo launches Digiscore, the first barometer for measuring the effectiveness of digital signage

affichage gare Dec 20 2012

iligo launches Digiscore, the first barometer for measuring the effectiveness of digital signage

in News
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Since October 2011, iligo has been developing a specific measure of the effectiveness of new digital outdoor advertising formats. This was done in collaboration with Mediagare. To date, 30 campaigns have been tested with a total of 1,700 interviewees. The initial results will be presented at the IREP Effectiveness Seminar on March 29th.

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iligo launches Digiscore, the first barometer for measuring the effectiveness of digital signage

affichage gare Dec 20 2012

iligo launches Digiscore, the first barometer for measuring the effectiveness of digital signage

in Uncategorized
0 Comments
0Like
PARTAGER

Since October 2011, iligo has been developing a specific measure of the effectiveness of new digital outdoor advertising formats. This was done in collaboration with Mediagare. To date, 30 campaigns have been tested with a total of 1,700 interviewees. The initial results will be presented at the IREP Effectiveness Seminar on March 29th.

POST TAGS: