Half of all Americans own a smartphone…

Half of American adults own a smartphone

According to a Pew Research Center study, nearly half of American adults (461,300 to be precise) owned a smartphone last February. In France, the rate exceeds one-third. This situation reinforces our ambition to develop new mobile research protocols, particularly through our proprietary platform. mobiligo. Whether for quantitative or qualitative studies, we are convinced that mobile devices will become a common and complementary tool for surveying individuals. We might as well get started quickly!