Targeted TV: New study by iligo for TF1 PUB
According to the study conducted by iligo for TF1 PUB, Véligo Location's targeted campaign generated an increase in brand awareness.
News
Anatomy of employment in digital marketing: The podcast is available!
For the fourth episode of the Alliance Digitale podcast, Olivier Goulet (founder of iligo) and Yann Gabay (founder of Oreegam) were among the guests.
iligo launches its AI-powered consumer insights visualization solution
Artificial intelligence is reshaping marketing and research, among other things. Given its position as an innovative agency, it's therefore logical that iligo
12/06/2024
2024 STUDIES AND INNOVATION AWARDS: ILIGO WINS AWARD FOR THE 8TH CONSECUTIVE YEAR
Since the creation of the Studies & Innovation Awards in 2016, iligo has been recognized every year. This time, it's not
29/05/2024
May 31, 2024: iligo will present its «anatomy of employment» study for the digital alliance
Olivier Goulet will speak at the breakfast organized by the Digital Alliance (MMAF and IAB France) on Friday, May 31, 2024.,
End of cookies: Fewer than 1 in 10 French people say they are aware
Even though it has been postponed again, the end of third-party cookies on Google Chrome remains a current topic.
Second-hand sales: Increasingly environmentally conscious motivations
Today, buying second-hand products has become very common in the daily lives of French people and many brands
08/04/2024
4 out of 10 French people favor the use of eco-friendly packaging in their purchases
Eco-friendly packaging is at the heart of environmental concerns. Using it offers a solution to reduce our ecological impact. It is a
02/04/2024
iligo measures the attention given to advertising formats in the Paris metro for Médiatransports (via Eye-Tracking)
The study conducted in February 2024 for Médiatransports using eye-tracking technology enabled the measurement of attention and efficiency.