06/11/2026
Retail Media: more present, more engaging, but still awaited by consumers regarding its usefulness
4th edition of the Retail Media Barometer: In 2026, Retail Media confirms its place in the French consumer journey. More
News
IREP Forum «GEO, the new paradigm: what are the challenges, what measures?»
Céline Pasquier, COO of iligo, and Matthieu Quillet, Head of Digital Marketing at media FIGARO, opened the IREP morning session.
Rethinking studies in the age of AI: current status and outlook (iligo)
How iligo integrates artificial intelligence into its methods, solutions, and vision for the future of education. Artificial intelligence is transforming our
A hackathon focused on agentic AI: a day to build together at iligo
On October 29, 2026, we dedicated a day to agentic AI with a shared desire: to move to the
26/10/2026
Buying on AI advice: a habit that is taking hold
2nd edition of the Gen-IA (Generation AI) Barometer by iligo in partnership with Media Figaro: One in two users buys based on advice
23/10/2026
Has the Metaverse disappeared, or has it crept into our daily lives?
75% of French people are familiar with the metaverse, but only 10% report using it.
iligo x HiPRO: a look back at the effectiveness of an indoor DOOH campaign
DOOH indoor: proximity at the service of advertising effectiveness. At the City Talk sport event organized by DOOHYOULIKE, Anne Bomo,
Out-of-home advertising and retail media: iligo’s studies shed light on the effectiveness of multi-format campaigns
How do you measure the contribution of complementary advertising formats? On Tuesday, October 13, 2026, Cityz media brought together clients, partners, and employees.
iligo x Quatrième Pouvoir: who really reads independent media?
What are their profiles, their reading habits, and their relationship to information? To answer these questions, iligo has
iligo at the IREP Forum: from SEO to GEO, understanding new uses of AI
How do users query generative AI? And how do these new search habits change things for brands?