iligo supports Castel Frères in understanding changing habits around wine, alcohol and no/low drinks
Consumption habits are changing, and with them the French relationship with alcohol. To better understand these transformations, iligo
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iligo at DOOHYOULIKE’s CITY TALK Sport: measuring the effectiveness of indoor DOOH
What factors explain the performance of DOOH Indoor in gyms? On September 24th, at CITY
iligo X SRP: measuring the contribution of Publisher brands
What happens when you add a Publisher brand to a media plan? On September 22, iligo and the Syndicate
From the street to the feed: when outdoor advertising goes social
56% of French people believe that an advertising campaign must now be designed from the outset in order to be shared on the
iligo X SRP: The Incremental Power of Publishers Brands
The incremental power of publisher brands: what impact on advertising brands? What contribution to consideration and
16/07/2026
Nearly 6 out of 10 French people consume audio podcasts
Nearly 6 out of 10 French people listen to audio podcasts and 5 out of 10 listen to video podcasts: a new trend
15/07/2026
iligo is supporting UDECAM in the 2nd edition of its barometer
Regard croisé sur les métiers en agence média : iligo accompagne l’UDECAM dans la 2ᵉ édition de son baromètre Comment les étudiants perçoivent-ils les
13/07/2026
81% of French people pay attention to packaging: eco-responsibility is becoming part of everyday life.
81% des Français attentifs aux emballages : l’éco-responsabilité s’installe dans les usages 4ème édition du Baromètre Les Français & les emballages Alors
06/07/2026
Biodiversity and the media: iligo and Reporters d'Espoirs unveil the 2nd edition of the Media Observatory's analysis on Ecology
Biodiversité et médias : iligo et Reporters d'Espoirs dévoilent la 2ᵉ édition de l’analyse de l’Observatoire des Médias sur l'Écologie Après
91% rating for Allianz's multi-local personalized campaign
91% rating for Allianz's multi-local personalized campaign: when advertising contextualization also transforms iligo measurement. 238 personalized creatives,