01/07/2026
73% of French people trust AI
73% of French people now trust artificial intelligence, an increase of 11 points in one year.
News
Adwanted Research Awards: iligo wins award for the 10th consecutive year!
For the 10th consecutive year, iligo has been recognized by a jury of professionals at the Adwanted Research Awards (formerly the Trophies)
Opinion piece – For studies that are useful to society
By Céline Pasquier, Deputy Director of iligo We are living through a profound period of technological transformation, several phenomena are intersecting (weight of GAMAM,
03/06/2026
Connected devices: only 58% are reassured
Connected devices and virtual assistants: uses are taking hold, but trust still needs to be earned. 4th edition of the Connected Devices/Virtual Assistants Barometer. Follow
One-third of Parisians will go on holiday by train this summer.
Progress versus 2025: 1/3 of Parisians will go on holiday by train this summer. Train travel is on the rise for departures.
The 2026 World Cup will soon redefine the habits of the French
Cityz Media has published its 12th edition of Cityz Summer, a barometer produced in collaboration with the iligo institute. This annual study
iligo is supporting the Dongé cheese factory on a food innovation project
Dongé Cheese Factory has been working on a top-secret project for some time now, in which we participated. Dongé Cheese Factory is a family business.
The AdScore iligo study confirms the power of a DOOH and synchronized audio system
Advertising effectiveness doesn't just depend on a campaign's presence across multiple media. It depends primarily on their ability
15/04/2026
Second-hand: 66% of French people buy or sell, a market that has now stabilized
6th year of the Second-hand Barometer. Long perceived as a marginal alternative, second-hand goods have now become a pillar of
iligo at the Future of TV advertising (The Media Leader)
On Wednesday, April 8, 2026, iligo attended the Future of TV Advertising event organized by The Media Leader. An enlightening presentation.