21/11/2017
in News
The Data & Creativity Observatory by iligo
For the Data & Creativity Award, iligo is setting up the Observatory to formalize the marriage of passion and
News
10/11/2017
in News
Engagement across 4 screens in replay: a multi-screen study by iligo for FranceTV Publicité
Following 2013 and 2015, iligo is once again investigating the field of TV engagement for FranceTV Publicité with a study
09/11/2017
in News
iligo compares the video effectiveness of 19 advertising formats for Publicis Media
Two years after the success of the first edition of Caméléon, the very first comparative study of video effectiveness is
Paper Emotions, preview presentation at the IREP Forum
Paper Emotions, the study that optimizes communication content through the hybridization of metrics. This will take place on Tuesday, October 17th, during...
28/09/2017
in News
NextRégie launches the Morning Impact study in collaboration with iligo
Morning Impact - The French are more receptive to advertising in the morning. Indeed, for 51% of the French, the morning
11/09/2017
in News
iligo participe au lancement du 1er Grand Prix Data & Créativité
L’expérience publicitaire est en permanence renouvelée, réinventée, enrichie grâce à la data. La publicité doit aujourd’hui apporter à l’internaute une véritable
15/06/2017
in News
Data as seen by advertisers and media agencies for iligo and Quantcast
Following attribution models and online video advertising, the company specializes in programmatic advertising and audience measurement
14/06/2017
in News
Innology, the barometer dedicated to consumers' perception of innovation
iligo, a research agency, and RELOAD, a consulting and training firm, are launching innology, the innovation barometer. A study conducted
20/04/2017
3 trophies for iligo at the 2017 Studies & Innovation Awards
At this 2nd edition of the Studies & Innovation Trophies by Offremedia Syntec Studies, iligo won 3 trophies, including the study
20/04/2017
New awards for iligo at the 2017 Studies & Innovation Awards
After winning 8 trophies at the first edition of the Offremedia and Syntec Etudes Research & Innovation Awards in 2016, iligo