How to evaluate the new design of a product range? A customer's testimonial
The iligo-MarketingScan partnership makes it possible to question and observe shopper behavior directly in stores, in a natural purchasing situation.
pack impact Tag
30/01/2019
in News
Shopper Impact, the measurement of product perception in real-life shopping situations
MarketingScan and iligo are continuing their partnership with the launch of Shopper Impact, a real-world product perception measurement tool.