In June 2021, iligo and Médiapost Publicité unveiled the results of the’Inside Home study on the role of home in purchasing decisions. In the spring of 2022, Médiapost Publicité launched the podcast series "« The local moment » regarding strategic targets and multi-local communication.

For the first episode, Médiapost Publicité invited Céline Pasquier, COO of iligo, to talk about the importance of home in purchasing decisions with Florence Heijmeijer, director of the advertising agency.

So, how is the shopping list established among the different members of the household? And how can this list be influenced?

To find out more, you can listen to the episode "The shopping list, a marketing strategy"« here