iligo received the Silver Award at the 2022 Marketing Awards in the B2C study category. The jury recognized a holistic, people-centered protocol that blends methodologies to understand the cross-use of Twitter and television.

In detail, iligo has mixed the methods:

• Passives : social listening, measuring time spent on each application
• Declarative : quantitative survey, online community and individual interviews

As an added bonus, AI processing of the verbatim comments.

Here is the presentation video:

And a second video that presents the methodology used in more detail:

Furthermore, the iligo teams would like to thank the Twitter teams with whom they collaborated in the first half of 2022.