20/09/2022
iligo at the 2022 Spring of Studies on the new challenges of insights
iligo will be present on Friday morning at the Printemps des Etudes (Spring of Studies), on September 30th, from 11am to 12:30pm as part of a
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iligo will be speaking at the 2022 Spring of Studies event about the new market research
iligo will be speaking at the Printemps des Etudes (Spring of Studies) on September 30th from 2pm to 3:30pm for a joint presentation with
AVOD: 67% of French people open to cheaper offers with advertising
As part of the "Perspectives on the Contemporary Consumer" research series, iligo asked the French what they thought of
FAST TV: a viewing method well received by the French
Dans le cadre du cycle d’études Regards sur le Consommateur Contemporain, iligo a interrogé les Français sur la FAST TV
16/08/2022
iligo, cited by Forbes in the Metaverse section of the Multi-Screen Usage Barometer
In May 2022, iligo published a study on the Metaverse which received a mention in Forbes!
Simulated Real-World Conditions: iligo measures the effectiveness of pre-roll ads for TF1 Pub
iligo and TF1 Pub collaborated to measure the effectiveness of pre-roll advertising on MyTF1, Facebook and Youtube using
23/06/2022
Connected devices: French people are interested in information about them
How are connected devices perceived by the French? For which applications do they find connected devices interesting? What
15/06/2022
2022 Research and Innovation Awards: iligo wins an award for the creative power of audio with NRJ Global
iligo wins a new Trophy for the «Listen & Feel» study with NRJ Global on the creative power of
Olivier Goulet elected to the IREP board of directors
Le vendredi 10 juin, Olivier Goulet, président fondateur d'iligo, a été élu par des pairs au conseil d'administration de l'IREP.
Data modeling in the service of creativity and efficiency
How can this data be used to identify the specific levers for improving the effectiveness of TV commercials?