iligo study: The French and smartphone advertising
Through its research series "Perspectives on the Contemporary Consumer," iligo investigates the consumption habits of the French. On the occasion
Through its research series "Perspectives on the Contemporary Consumer," iligo investigates the consumption habits of the French. On the occasion
Since 2012, iligo and Clear Channel have partnered to measure the effectiveness of outdoor advertising campaigns (both traditional and digital).
Through its research series "Perspectives on the Contemporary Consumer," iligo investigates the consumption habits of the French. On the occasion
The National Union of Television Advertising recently published its guide to the «advantages of television 2013» and relays
This week, Clear Channel published the results of its study «Summer 2013 for the French", conducted in partnership with iligo
Through its series of studies "Perspectives on the Contemporary Consumer", iligo investigates the consumption practices of the French.
What are the most useful online and offline touchpoints, for which functions, at what times, and how do they complement each other?
The last few weeks have been full of articles about Social TV and connected screens.
As the French population becomes increasingly equipped with connected devices (smartphones, tablets), more and more interactions are taking place
Through its research series «Perspectives on the Contemporary Consumer,» iligo investigates the consumption habits of the French. On the occasion