20/12/2012
in News
iligo & Clear Channel s’associent dans la mesure de l’efficacité des campagnes
Pour mieux accompagner les clients de Clear Channel, iligo a été chargé de mesurer l’impact des campagnes et a constitué
News
20/12/2012
in News
iligo présente sa méthodologie de mesure de l’engagement à la Conférence Européenne de l’INMA
Qu’est-ce que l’engagement ? Comment le mesurer ? Quels sont les critères à prendre en compte pour l’évaluer ?
20/12/2012
in News
iligo analyzes the influence of Point of Sale and Direct Communication for Popaï France and the SNCD
What impact do different touchpoints have on consumers' purchasing decisions?
20/12/2012
in News
Digital Touchscore: What is the contribution of digital touchpoints? An iligo study for iab
What are the most useful online and offline touchpoints, for which functions, at what times, and how do they complement each other?
20/12/2012
in News
iligo quantifies the "Grazia Addiction"«
Mondadori France Publicité wanted to interview a representative sample of the core target audience of Grazia magazine.
20/12/2012
in News
iligo at the SNPTV Summer University
Invited on June 25th to discuss new television viewing habits and behaviors as part of the Summer University of
20/12/2012
in News
Esomar Summer Lunch: iligo and experiential studies
For the first Summer Lunch organized by Esomar France on June 22nd, iligo was asked to provide entertainment.
20/12/2012
in News
iligo publishes the 2nd edition of the barometer "The French and Social TV"«
How do the French perceive Social TV? What is the current state of their practices regarding Social TV?
20/12/2012
in News
And TV became participatory…
Television content is now a real topic of conversation on the internet in the age of the rise of «virtual" exchanges.
20/12/2012
in News
Extra-urbanism, a rapidly expanding lifestyle
For several years, changes have been observed in the way the population occupies the French territory.