20/12/2012
in News
iligo study «The French and the new digital terrestrial television channels»
On Tuesday, March 27, 2012, the CSA revealed the names of the winners for the allocation of the six new free channels of the
News
20/12/2012
in News
Digital signage is well received in train stations, according to a study by iligo for MediaTransports-Pôle Gares.
iligo was commissioned by the Stations division of MédiaTransports to carry out studies on the perception of digital displays in stations.
20/12/2012
in News
54% of mobile users would like to be able to pay in stores with their phone, according to CSA: a study using iligo's mobile survey platform
To measure smartphone owners' openness to contactless payment systems (NFC technology), the CSA institute surveyed 1624
20/12/2012
in News
Half of all Americans own a smartphone…
According to a Pew Research Center study, nearly half of American adults (46% to be precise) owned a smartphone last February.
20/12/2012
in News
iligo recruits and manages a community of households for marketing and media use
On behalf of the Mediacom agency (WPP group), but also for its own clients, iligo recruited a community last fall
20/12/2012
in News
iligo launches Digiscore, the first barometer for measuring the effectiveness of digital signage
Since October 2011, iligo has developed a specific measure of the effectiveness of new digital outdoor advertising formats.
20/12/2012
in News
«TV programming is also our business.»
The daily newspaper LE PARISIEN is commenting this morning on our investigation into the future of participatory TV.
20/12/2012
in News
The French overwhelmingly support social TV (participatory TV)
Increasingly, television and the internet are converging. This is technically evident through the emergence of connected TV, but
20/12/2012
in News
An Iligo study for Microsoft cited by… Omar and Fred
At the beginning of summer 2011, on behalf of Microsoft in particular, iligo was interested in Everynauts, individuals connected via several
20/12/2012
in News
The CSA Institute partners with iligo to conduct studies on smartphones
The CSA Institute and iligo have formed a partnership around a new method of data collection: the smartphone.