In our days the digital is everywhere in our daily life: we cannot neither fully understand consumers’ behavior and attitudes, nor measure the marketing levers without taking into account the digital. Thus, this entails the need to innovate and constantly rethink our solutions in order to respond to new issues.
iligo is particularly recognized in the field of innovation since it is the only research agency ranked among the Top 500 French Tech companies by FrenchWeb 2017 & 2018. iligo is also the most awarded research agency during the 2016, 2017 & 2018 Etudes & Innovations Awards by Offremedia / Syntec Etudes, especially for its protocols with Google, Twitter, Publicis …
#1 CONSUMER RESEARCH
Solutions to better understand the usage and attitudes of consumers, whether in their way of being or doing things. Thus, an approach to better position its offer in terms of its target market.
#2 COMMUNICATION RESEARCH
Solutions to better measure the impact and influence of marketing levers, ranging from the measurement of contact points, through measurement of emotions, to digital effectiveness. An approach to better evaluate its investment in a world where ROI becomes imperative.
#3 INNOVATION RESEARCH
Solutions to measure the potential of product and service innovation of brands and organizations. An approach to support companies in a process of evolution and innovation.
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4 April 2019L’efficacité de la complémentarité DOOH x Réseaux sociaux prouvée
A l'occasion de l'alliance entre Meltygroup et PhenixDigital, iligo a menée une étude sur...
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22 March 2019iligo au Printemps des Etudes 2019
Le nouvel écosystème du Marketing Intelligence : agile, collaboratif, opérationnel...
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12 February 2019GPCE : le Public sensible au message d’indifférence
La Fondation Abbé Pierre reçoit une nouvelle fois le...
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10 February 2019iligo dans les 500 surdoués de la croissance
iligo fait son entrée dans le classement Les Champions de la Croissance...
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30 January 2019Beautynfluence : les nouveaux enjeux des marques beauté
Les nouveaux enjeux des marques beauté. Une étude iligo pour Prisma Média Solutions afin de décr
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30 January 2019Shopper Impact, la mesure de perception produit en situation réelle d’achat
MarketingScan et iligo poursuivent leur partenariat avec le lancement de Shopper Impact, une mesure