In our days the digital is everywhere in our daily life: we cannot neither fully understand consumers’ behavior and attitudes, nor measure the marketing levers without taking into account the digital. Thus, this entails the need to innovate and constantly rethink our solutions in order to respond to new issues.
iligo is particularly recognized in the field of innovation since it is the only research agency ranked among the Top 500 French Tech companies by FrenchWeb 2017 & 2018. iligo is also the most awarded research agency during the 2016, 2017 & 2018 Etudes & Innovations Awards by Offremedia / Syntec Etudes, especially for its protocols with Google, Twitter, Publicis …
#1 CONSUMER RESEARCH
Solutions to better understand the usage and attitudes of consumers, whether in their way of being or doing things. Thus, an approach to better position its offer in terms of its target market.
#2 COMMUNICATION RESEARCH
Solutions to better measure the impact and influence of marketing levers, ranging from the measurement of contact points, through measurement of emotions, to digital effectiveness. An approach to better evaluate its investment in a world where ROI becomes imperative.
#3 INNOVATION RESEARCH
Solutions to measure the potential of product and service innovation of brands and organizations. An approach to support companies in a process of evolution and innovation.
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15 November 2018Grand Prix Data & Créativité : 2ème édition
Seconde édition pour célébrer le mariage de raison et de passion entre la data et la créativité
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6 November 2018Nouveaux Prix lors des Trophées Etudes & Innovations 2018
Après 8 Trophées lors de la première édition des Trophées Etudes & Innovations Offremedia et Sy
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5 November 2018iligo dans le FW500 2018
Pour la seconde année consécutive, iligo se retrouve classée dans le FW500, édition 2018 de Fren
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15 October 2018Context is King…encore faut-il le démontrer !
Comment mesurer l’effet du contenu sur l’efficacité publicitaire en télévision ? Réponse av
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12 October 2018Faisons attention à l’attention !
L’attention au centre de toutes les attentions… Mais connaitra-t-elle le même sort que l’enga
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27 September 2018Driv’Her, l’analyse de la communication auto par les femmes
Comment parler aux femmes de voiture ? Les publicités doivent s'affranchir des clichés...