In our days the digital is everywhere in our daily life: we cannot neither fully understand consumers’ behavior and attitudes, nor measure the marketing levers without taking into account the digital. Thus, this entails the need to innovate and constantly rethink our solutions in order to respond to new issues.
iligo is particularly recognized in the field of innovation since it is the only research agency ranked among the Top 500 French Tech companies by FrenchWeb 2017 & 2018. iligo is also the most awarded research agency during the 2016, 2017 & 2018 Etudes & Innovations Awards by Offremedia / Syntec Etudes, especially for its protocols with Google, Twitter, Publicis …
#1 CONSUMER RESEARCH
Solutions to better understand the usage and attitudes of consumers, whether in their way of being or doing things. Thus, an approach to better position its offer in terms of its target market.
#2 COMMUNICATION RESEARCH
Solutions to better measure the impact and influence of marketing levers, ranging from the measurement of contact points, through measurement of emotions, to digital effectiveness. An approach to better evaluate its investment in a world where ROI becomes imperative.
#3 INNOVATION RESEARCH
Solutions to measure the potential of product and service innovation of brands and organizations. An approach to support companies in a process of evolution and innovation.
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18 May 2022Tribune TEI : l’humain, l’individu, au centre de notre innovation
L’instabilité dans laquelle évoluent individus et marques depuis quelques années a conforté il
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13 May 2022Décisions d’achat : un podcast sur l’importance du domicile
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11 May 2022Observatoire du Brand Content : les enseignements de la 2ème édition
Olivier Goulet et Julie Dardour ont présenté les résultats du 2ème Observatoire du Brand Content
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Nous poursuivons le Baromètre des Usages Multi-écrans avec un second volet consacré à l'intérê
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29 April 2022Séries 2021 : entre productions locales, européennes et internationales
Après la Casa de Papel, 10 pour Cent et les Rivières Pourpres, quelles sont les séries sorties en
