Because digital is now everywhere in our daily lives, understanding consumer habits and attitudes, and measuring marketing levers cannot be done without taking digital into account. This means that we need to innovate and constantly rethink our solutions to meet new challenges.
iligo is particularly recognized in the field of innovation since the agency has been awarded every edition of the Trophées Etudes & Innovations in all categories since their inception in 2016, receiving 15 awards including protocols with Google, Twitter, Publicis…
Solutions to better understand the uses and attitudes of consumers, whether in their way of being or doing. An approach to better position its offer in relation to its target market
Solutions to better measure the impact and influence of marketing levers, from measuring touch points to digital, including emotions. An approach to better measure its investments in a world where ROI is becoming imperative.
Solutions to measure the potential of product and service innovations for brands and organizations. An approach to accompany them in an evolution and innovation process.
Comment mesurer ses communication digitales alors que l'usage des cookies d'effrite avec le temps ?
Dans le cadre du cycle d’études Regards sur le Consommateurs Contemporain, iligo a demandé aux F