Innovation Research

STARTSCORE

The indicator to assess the potential of new concep

StrartScore is an innovation measurement solution, to evaluate the potential of a new concept and its target. This indicator include three parameters : concept novely, concept interest and individual concept interest.

DRIVE TO INNVOTION

The measurement of innovation to meet consumers’ expectations

A process of support and brand study, around different approaches to innovation:

PACK IMPACT / INNOPACT

The meseurement of perception of new packaging.

In collaboration with product test specialists, we developed this solution to measure effectiveness of products packaging and to identify its impact on consumers. Information gathered via this solution is consistent with real-life purchasing situation and allows brands to quickly obtain key lessons on products development.

MISSION SUPPORT

Repositioning your organization and/or your brand

Support and recommendation for brands in terms of positioning, marketing initiatives, business strategy and development assistance.

COMMUNICATION

Understand the usage and attitudes of consumers

INNOVATION

Measure the marketing levers

INNOVATION

Measure the potential of innovative products and services