Understand the usage and attitudes of consumers
Measure the marketing levers
Measure the potential of innovative products and services
Digital revolution, changes in the market, individualization of behavior… All of these evolutions are complicating the real life and permanently modifying the relationship of individuals to institutions, corporations, brands and media. Nothing stays the same in our days: with the multiplication of connections and augmented mobility, people in our society are constantly changing their ways of thinking, acting and accessing information. In order to better understand and respond to these new issues, iligo defines itself as a RESEARCH AGENCY.
RESEARCH: because iligo analyzes and anticipates the emerging trends. It is all about being operational by relying on reliable data and observations, both quantitative and qualitative.
AGENCY because iligo relies upon this methodological know-how to lead to operational and strategic advice and input, which also allows us to make our studies useful for real decision-making.
Here are some examples of mission we conducted recently:
Surveys about touch points conducted across multiple sectors:
Measurement of ROI on different marketing levers in multiple sectors: