After successful attempts from Nike to interact with their global consumers through AR experiences such as the “Graffiti Stones”, Nike made another try by partnering with AKQE in Japan to make a to-draw magazine so that Nike fans can create their own versions of Nike Air to be seen in the application.
By TF1 Pub / Mirriad
TF1 Pub, in partnership with the British start-up Mirriad, commercializes the In Video Adevrtising, which is a new technological solution that revolutionizes the traditional product placement. The solution allows brands to insert visual elements such as products, logos or posters directly in a TV content, for instance TV show or movie. On the contrary of the classical product placement, in video advertising technology is applied once the TV show is shot and edited.
By Burger King
In Brazil, fast food restaurant chains’ advertisings are everywhere, most of them are from Burger king’s direct competitors. Burger King wanted to hack the competition by leveraging its brand’s biggest signature : the fire. The brand encouraged users of its mobile app to point their camera to rival’s ad (print, coupon or billboard), then they will see, through augmented reality, rival’s ad turning into fire. After the ad is burnt away, a Burger King ad will replace the original ad, and the user will receive a free whopper at the nearest Burger King.
By Samsung Australia
Australia is known as a top beach destination the world over, however, every year thousands of people get caught in rip currents and drown. Sadly, 69% of Australians cannot identify rip currents. Samsung decided to team up with Surf Life Saving Australia to develop Pocket Patrol – a first of its kind app that displays exact positions of live beach dangers.