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Chinese New Year is a hard time for homesick chefs who should work at restaurants thus cannot reunite with their families. With precision targeting based on their social, search and behavior data, Knorr reached to professional chefs emotionally on this occasion via Wechat to engage them with personalized interactive contents.

Children abduction cases occur in China every day and few abducted children can be fund in a short time. Tencent uses a giant database and deep-learning system to help people to recognize their missing children by old photo taken years ago.

Melanoma is the deadliest skin cancer but, ironically, also the easiest to treat with survival rate which can top 98%. The key of a successful treatment is spotting melanoma early. IBM Australia wanted to use Watson Smart Mirror to help skin cancer experts to detect melanoma sooner.

Alibaba holds the Chinese most used mobile payment Application Alipay and wanted to transform this giant user base into real carbon emission reduction. Alibaba created Ant Forest, an interface tracks purchases made through Alipay to award eco-friendly purchase by “green energy points” in the Ant Forest Program. After the green energy supplies reached 17.9KG, the virtual tree will turn into a real Haloxylon tree in the desert of Alashan desert of Inner Mongolia.

Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data show that infrastructure often doesn’t meet local needs. People’s opinions on local needs fuel targeted campaigns, promoting loans for small businesses. Sberbank uses empty window fronts, billboards and geo-targeted online banners to ask locals’ opinions, offering algorithm-generated solutions. Local responses initiate an advertising campaign targeting suitable businesses.

GREEN LIGHT RUN is an urban marathon race, where the runner doesn’t have to stop for any red light. Using traffic data provided by the local police department, and taking traffic signal patterns, distance, timing and safety all into account, adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life.

Des & Co, one of more than 8000 Chinese manufacturers of jewelry in China wanted to stand out from the world of standardization and to provide customers with unique piece of jewelry when they’re having hard time choosing a special gift for lover. They launched CRAFTED BY HEART, a smartphone App that will detect user’s heartbeat then translate it into digital rendering of the ring. Different algoInrithm is used in order to ensure that no two pieces are alike and final products are produced by HD 3D printer.

As sex is still a taboo topic in China, Durex wanted to offer a safe and confidential platform for users to discuss sex. They achieved this through a ChatBot on WeChat. Empowered by artificial intelligences as well as a database based on anonymous statistics and figures generated on Wechat H5 platform.

To modernize “You’re Not You When You’re Hungry” and also make price something worth following outside the store. Snickers created the Hungerithm. A hunger-algorithm that that monitored online mood and lowered SNICKERS® prices accordingly at every 7-Eleven in Australia. The angrier the Internet got, the cheaper SNICKERS® became.